Ova In Colour — Matthew McCormick Studio

A study in tonal evolution, grounded in form.

Overview

With the expansion of the OVA collection, our role was to reflect tonal growth without visual disruption. The campaign showed colour as continuity. Each new hue was intended to feel inevitable.

What We Made

+ Film and photography for launch and editorial use
+ Colour-specific product imagery

Approach

Each pigment was lit with subtle variation, allowing differences to emerge without shifting the structure. Clean compositions and consistent movement helped maintain clarity across the suite. The palette revealed itself through restraint.

Outcomes

+ Positioned the expanded collection as a natural continuation

+ Supplied launch visuals for digital and print platforms

+ Reinforced the studio’s measured approach to colour and form

Contributors

Client: Matthew McCormick Studio

Format: Film / Photography

Theme: Material / Design